The Super Bowl is a worldwide phenomenon that attracts millions of people from multiple countries. While the football game itself is the main attraction, the advertisements during the live broadcast of the game have become a cultural phenomenon in their own right. Among this year’s ads, one trailer stands out above the rest, generating the most engagement of any ad during the big game. The trailer in question is for the upcoming DC Extended Universe movie, The Flash.
The hype surrounding The Flash movie has been building since its announcement, and the Super Bowl trailer only served to heighten anticipation for the film. According to metrics gathered by EDO Data, The Flash trailer generated the most engagement of any ad shown during the Super Bowl broadcast. Fans across the globe poured out their support and reactions online following the reveal of Michael Keaton’s return as Batman, the beloved version of the crime-fighting vigilante.
DC may not have the best track record when it comes to creating a coherent cinematic universe, but The Flash has the potential to be a game-changer for the franchise. The movie introduces elements from the famous Flashpoint Paradox narrative, where Barry Allen uses the speed force to go back in time and save his mother. However, he ends up complicating the reality he belongs in even further.
What makes The Flash even more exciting is the return of Michael Keaton as Batman, 31 years after he last played the character in Tim Burton’s Batman Returns. Keaton’s return has generated a lot of buzz and fanfare, and it’s easy to see why. Keaton’s version of Batman is a beloved classic, and fans are eager to see him reprise the role in The Flash. Michael Shannon will also return to reprise the role of General Zod in 2013’s Man of Steel, the primary antagonist of Superman. These exciting returns have led to a significant increase in interest in the movie, which is set to hit theaters in June.
It’s no surprise that one of the most anticipated comic-book movies of the year generated the most engagements during the hyped-up Super Bowl Sunday. The combination of The Flash’s time-traveling storyline, the return of Michael Keaton as Batman, and the involvement of General Zod in the film has created a buzz that is hard to ignore. Fans of the DC universe are eagerly anticipating The Flash, and the Super Bowl trailer has only increased the anticipation.
In a close second and third place, respectively, were the polarizing “He Gets Us” ad focused on promoting Christianity and the Walt Disney 100th anniversary celebratory ad. While these ads generated significant buzz, it was The Flash trailer that stole the show, garnering the most attention and excitement from viewers.
